Friday, 17 December 2010

Additional Research

In class today, we decided to research various horror trailers in order for us to have some inspiration towards our own trailer. We feel we need more varied ideas and we want some inspiration to develop our ideas. We studied horror-genre trailers in particular, due to this being the theme of our own trailer.
From this, we went on www.traileraddict.com and watched various trailers that were released within the last decade (in order for them to be up to date, therefore contributing well towards our trailer which is also set in the modern era)
Here are the trailers that we previewed, with points underneath each one which we think would contribute towards both our ideas and our teaser trailer:

'THE DUNWICH HORROR' (2009)


  • Whip sound
  • Flashing of stuff
  • Eerie voice explaining the plot
  • Books/newspaper clips connoting media/research - the use of dissolves between varied shots makes this look more rushed
  • Range of lighting - from light to dark (equilibrium)
  • Weather shown
  • Black between shots
  • Strange jump cut of man screaming and distorted



'THE AMITYVILLE HORROR" - (2007)


  • Rumbling sound
  • 'based on a true story'
  • Newspapers
  • The date is shown
  • Voice over explaining plot alongside news articles - a presenter?
  • Thunder and lightning - a pounding sound
  • Heart pounding sounds
  • Violin sounds and screeching
  • Breathing sounds
'THE TEXAS CHAINSAW MASSACRE' (2006)

  • Heartbeat
  • Photograph sounds/insects sounds
  • Award mentioned by director
  • Silent sound
  • Chain noise - along radiator?
  • Jumpy scene at end

'JEEPERS CREEPERS 2' (2003)


  • Birds/crows - iconographic of graveyards
  • Running


'THE DESCENT' (2006)



  • Flashback in black and white
  • Cave
  • Lights - darkness
  • Reaction shot - close up
  • Fade in of words
  • Distorted/echoe sounds
  • Night vision - 'freak' behind person - eerie and prepares suspension
  • Blood in a bath/running watery blood
  • Close up of eyes with mud around face
Although these were useful, they are full-length trailers. We found teaser trailers difficult to find across our research in school due to many video websites being blocked. However, we came across these few teaser trailers, which were also useful towards contributing to our ideas.
TEASER TRAILERS:

'BURIED' (2010)


  • 'Paul [ ] is not ready to die' - shocking statement
  • Black with frightened sounds - causes inquisitiveness

'28 DAYS LATER' (2003)



  • Alarm sound
  • Days shown through - zooms in/flashes = moves across
  • Telephone's hanging - has an eerie effect
  • Close up of eyes (blood around face)

We thought we'd research some trailers from other countries, due to this being further research. These trailers differ slightly in theme, but are still useful towards are ideas

FOREIGN TRAILERS:

'THE HOST' (2007)



  • People crying
  • Fast then slow violins
  • Heavy breathing/bang sounds
  • Blood on face
  • Big establishing shots
  • Fast drum beat
  • Critic quotes

'LET THE RIGHT ONE IN' (2009)

  • Hitting things
  • Bloody muddy fingers tips
  • Slit on face

Thursday, 16 December 2010

Tuesday, 14 December 2010

Thursday, 9 December 2010

Sound test for the opening of our trailer

Within the past few days, we have been editing our trailer, such as altering the speed, colour and appearance of the shots. Although there are a lot more changes that need to be made, we decided to focus on the sounds that will be in our trailer. At the beginning, we wanted it to be quiet and give an eerie effect, making it sound as though there is someone/something following the protagonist, this is also connoted with the use of a tracking shot. By accomplishing this, we recorded natural sound by using iMovie on the Mac and edited the outcome by reversing and slowing it down. As we had previously tested this, we believed that it fitted well with the horror genre as it sounds abnormal. Although there were some elements of the recording that we liked, such as the growling and breathing sound, we still didn't think that it was ideal as it picked up people talking in the background. Therefore, we re-recorded using a similar method.




We did this using a similar process as the previous recording, however ensured that no one was making any additional sound. We remained quiet and occasionally made sounds, such as banging the table or moving the mouse. We preferred the second sound test as it fitted well with scary sense that we were trying to portray; I particularly like the breathing sounds as it highlights the idea that the character is being followed. The video below shows the overall sound that may be used within our finished production piece:





The end part of the trailer will include the character to be possessed. We have tested saying something backwards, in this case, 'Evil has won', and reversing it, giving a strange voice over. We then lip synced it to the filming, that we had done. We are going to re-film this part however, as this was only a test to ensure that the idea worked.

Thursday, 25 November 2010

Video Diary

Schedule

We are aiming to finish the majority of our filming on Sunday the 28th, so we decided to create a table of props that we will need so that we can keep up with our planned schedule without any issues.


Thursday, 18 November 2010

Costumes

Health and Safey

We have created this video and considered the precautions in order to avoid any danger when filming.

Schedule

On Sunday, the 21st, we are going to film some parts for our trailer. To guarantee that we don't forget anything or delay the process, we have made a table so that we remember all our props and locations, so that when we are filming, we don't encounter any problems.





Thursday, 11 November 2010

Stop Motion Practise







This is a video that we created to prepare for when we come to use stop motion for our trailer.We did this by adding bits of the image at a time and recording each new bit. The editing was simple as we only had to focus on the pace of the shots and speed them up. We will probably use a similar idea, image wise, however we were considering different ideas for how to create a greater effect of the print, rather than a pen. We resulted in nail varnish to create a thick image, and maybe red food colouring for blood.



Wednesday, 10 November 2010

Garage Band Practise



After playing around with different sounds, we created this piece, which we all agreed is well suited for our trailer. We originally looked on freesound to find a classical/supernatural sound as we were inspired by the track 'Lux Aeterna'. After searching through many sounds, we were not satisfied with what we found, so we decided to create our own music and figure out how to work with the programme, Garage band. We were aiming for a dramatic and eerie sound which we achieved this by messing with the different sounds and seeing how they worked together.


Green Screen



This is our practise of green screen where Jess filmed and me and Emma were trying to remove my shadow. We experemented around with the lights to see which was the best effect with the different lighting, we now have a clearer idea on what to expect if we decide to use green screen later on. In doing this we learnt that we should perhaps keep a steady frame, so that we don't get the scenery behind. The background part emerged due to the camera being misleading in what image will actually be in the shot. Even though we may use green screen later on to shoot a shadowed shot, we need to ensure that there is no other shadows when filming as it makes it obvious that we are using green screen to create this effect.

Thursday, 4 November 2010

Dates, Props and Locations


Over the past few lessons we have planned our film dates, characters and an overall plan of props and locations. The most appropriate days that we chose were toward the end of November, being the 27th and 28th and maybe the following weekend if necessary. We chose these dates as we decided that we wanted time to test our ideas and develop our planning, such as practising green screen and testing sounds.

The character that we have chosen for the main girl is me. We have only chosen one character for the main part as it portrays the final girl, a typical convention for the horror genre. My blonde hair shows vulnerability, which we have additionally, chose the costume to be a dress to indicate the same idea. We chose Jess to be the friend of the character, who appears in several shots, such as at the beginning, where the characters are playing an Ouija board, and a few shots where the main character sees her friend dead and then alive. Emma will play the priest character that practises exorcism and becomes possessed and she will also play the black figure that is shown in some shots.

This is our plan of the shots, where we considered different ideas for locations and props that are needed.

• After the first shot of the distribution logo, we will see a tracking shot of a girl running down the road with a scared expression. We decided for this shot to be set in a secluded and oppressive looking scene. This we decided maybe to be located at the green near Emma's, a walkway near mine, or a deserted road that is in Countesthorpe.



• The next shot includes a door slamming; we thought this could be shot at Jess' house.
• After this, there is a window scene where a dark figure walks past, we chose to do in Emma's conservatory. For this shot Emma is playing the character, her face will not be shown, so we decided for her to be wearing all black with a hood.
• We will then do a shot of a shadow, where we will test green screen. For this we are going to practice first so that we get an indication on how it works.


• There will then be a shot where we are going create a CCTV footage effect. This will be shot outside Jess's house. To create a high angle shot, we are going to use Jess' step ladders and film the figure walking past.
• The next shot includes a clock that is fast forwarding through time, it then smashes, this shot shows poltergeist activity. We are filming this at my house.
• There is then a shot which will pan around my face; this we are going to film in my kitchen.
• We are then going to include a shot where typical girly objects are pulled off the table. We are going to film this at Jess' house and use some objects from at hers.
• After, there is a pan of the girl screaming. We decided for this to be shot in a secluded area, probably at Cosby park.
• There is then a shot where something is thrown at the character, preferably something soft which will be shot at my house.
• Then, there is then the priest shot. Emma is going to wear her work uniform and a priest's dog colour. She will also be holding some rosary beads where there may be some speech included. This will be filmed at Emma's house.
• There is then a distorted shot of the girl which will be sped up to show paranormal activity, we decided for this to be filmed in my garden.
• With the shot of the girl throwing up blood, we are still contemplating what to use in order for this to look effective and also edible! We planned for this shot to be at Emma's.
• After, there is a shot of the girl falling down a hill looking as though she has been pushed. We are filming this in Countesthorpe field.
• We see a shot of the girl's friend, Jess, who the main character sees her dead. We are going to film this at Jess' house. We are going to use red food colouring to dye her clothes, making them look bloody.
• The shot where we are going to use stop animation, of the girl's arm, we will need black nail varnish or fake blood.
• There is a point of view shot, of what-ever is following/possessing the girl. We will see the main character looking as though she is being attacked, we planned to film this at Jess' house.

Friday, 29 October 2010

Film Titles




We constructed a table for people to choose their most favoured title for our trailer. The most populated answer, as indicated on the pie chart, was Ouija; we were pleased with this result as like other horrors, most of their titles consist of one word such as 'SAW' , 'Psycho' etc. The word ouija also has relevancy to the trailer synopsis and will be a significant prop within the trailer, therefore being a practical name choice for our trailer.


Thursday, 28 October 2010

Advanced Planning

We made a plan of the following things that we still need to do to ensure that we stay organised with our task.
  1. We need to think of a name for the film. We agreed that the best way to do this is to produce a questionnaire to receive other's opinions so we can achieve a likeable title.
  2. We are then going to plan the props for what we will need when filming. Additionally, we will plan a rough idea for our poster and magazine, so that like our previous taster video, we will gain ideas from the props. This will help create synergy throughout the package as a whole.
  3. Make up and costume design, we figured that this would be a significant section to think about as we need to create a realistic sense to our horror genre.
  4. In order to maintain organised, and to ensure that all members will be free on specific dates, we will arrange a schedule.
  5. We will also need to consider eerie sounds to fit with our horror trailer. This will either be done manually or achieved on freesound.
  6. After all of this we can finally film and edit our trailer.
  7. We will then create a video analysing how we achieved conventions and how we perhaps could have improved.
  8. We are then going to plan and make our poster. I will also research into more posters so that we get an accurate conception on the conventions of magazines.
  9. We will then analyse our magazine, maybe through a video again and respond to how we think we have achieved realism within the piece.
  10. Overall we will then make a video on people's responses to the package of our video, poster and magazine as a whole.

Wednesday, 27 October 2010

Audience Research

This is a video that we created, using a flip cam, where we asked people appropriate questions in order to produce a likeable trailer and to create an idea on people's thoughts toward the horror genre.




We Produced pie charts so that it is easier in noticing people's preferences in how a trailer should be presented. This, we can look back on and ensure that we create a piece appropriate to fit people's favoured answers to the questions. We also asked the teenage audience as this was a similar target audience that we are aiming for, being certified an 18. We considered the demographics being an 18, as we found that it would be the most appropriate for the horror genre as we were aiming it to hold disturbing scenes for the film. The certificate was what we considered toward the film as a whole when we were thinking of the full synopsis, however the trailer may not reach the expectations of an eighteen based film as it is only a short conception of it.






The questions that we asked for our audience research were:
  1. How high would you rate horror films out of ten?
  2. If you were to watch a horror film, which would be your preferred genre?
  • Slasher
  • Paranormal
  • Recluse
  • Murder
  • Kidnapping
  • Monster
3. Do horror films usually scare you?
  • Yes
  • No
4. How often do you watch horror films?
  • Weekly
  • Fortnightly
  • Monthly
  • Less than monthly
  • Never
5. What was the last horror film you saw?

6. If you liked this film, why?

7. How did you find out about this film?
  • Trailer
  • Poster
  • Review
  • Internet
  • Friend
  • Other
8. Do you think that trailers are essential in advertising a film?
  • Yes
  • No
9. Was the last trailer you saw informative about the plot?

Wednesday, 6 October 2010

Sound Test




Before creating our final piece, we decided to produce our sound (which sounds different on the Mac than on here!). We made numerous copies of the sound that would fit a horror genre, which we completed our test on deciding that natural sound was most appropriate. For example, we recorded, without making any sound, jus having the background noise to listen to. We then slowed the tempo of the sound down, converting the natural sounds, into a more supernatural, echoed effect, linking well with our genre of horror. For this, we used iMovie, with the microphone tab.

Tuesday, 5 October 2010

Ideas for our Trailer

Over the past few lessons we have been deciding upon different ideas for what we could include in our horror based trailer. We have recorded our ideas into this video.

Sunday, 3 October 2010

Plot Ideas for our Crime/Gangster Trailer

Plot Ideas for our Crime and Gangster Trailer

We discussed possibilities for what we could include in our trailer and came up with a range of different ideas. We contemplated on the character traits that we could be, and resulted with numerous ideas. We decided upon us being the characters, which would go against typical conventions of the crime/gangster genre as the characters portrayed are usually men. Furthermore we would be more reliable to acting as it is our media project. We couldn’t choose between two main ideas for the personas of the characters which were, either working with the police, or being underworld workers against the police. We ultimately chose being against the police, acting as three gangsters, who impose others to do criminal things. We were inspired by the idea of Pulp Fiction, having similarities in our characters to Marsellus, who is top of his gang, which similarly, in our gang, we would have a main leader and sidekicks. We thought of beginning the trailer with a close up shot panning a woman, sitting at a desk, with her legs on the table wearing seductive clothing. The desk idea, we decided, was significant due to it being an iconic image of a potent



Along side this, we needed to come up with a main plot of proceeding with some form of deviancy or criminal act, such as a bank robbery. We found this difficult to consider as it would be complicated to shoot criminal acts, due safety issues, such as having shots of guns in public. A significant shot within the trailer, that we thought of, was abusing a police officer for answers, which again we found difficult continuing with the narrative without it sounding too cliché.




After the beginning parts of our planning, we didn’t feel as though we were comfortable continuing with the crime/gangster genre. This was prominently due to too many difficulties with locations and props etc, such as having realistic looking guns, car chases and drug abuse, we didn’t feel that the trailer would be to the best of our ability, therefore we looked back on our genre planning and chose to do horror.

Our initial ideas and shot types were suggested vaguely, before we changed our idea
• First shot begins with a distribution logo
• This leads to a low key lighting establishing shot of a room, where there is a female character on a chair with her legs on the desk
• This dissolves to black where there is then a close up shot of a gun on a table
• There is then a range of separate shots where there are criminal props. The shot then dissolves to black again.
• We considered the sound to be depicted in these shots, which we thought of either having the shots quiet, and when dissolved to black, have a noise to connote the next shot. We decided on the music picking up tempo as the trailer went on to signify action elements, such as in the shot of abusing the police officer.

Meanwhile searching the action genre, I analysed an action/crime/gangster based trailer.
Crank Trailer Analysis
  • The trailer begins with slow tempo music with an establishing shot of the main protagonist, where we hear a voice over introducing us the main character. He is walking down the street as though he is a normal person surrounded by others. The normal imagery is soon defeated when the voice over says ‘’ today’s the day that I died’’, this leads the audience intrigued for more.
  • The trailer pauses with a slight zoom in on the character, for a few seconds, which changes to a sepia looking contrast.
  • The trailer rewinds itself, maybe suggesting that are a number of events leading to why he ‘’died’’.
  • We see a mid shot of the man where he is in a car; we find out what has happened to him when he claims that he was poisoned.
  • The camera pans up and out of the car where the contrast changes colour, the different contrasts set different moods to the trailer, which can parallel with the narrative of the film, and, later in the trailer, the indications of him having to maintain a high adrenalin balance.
  • There is a close up shot which is again of a sepia effect of the man shouting. The sepia imagery looks un-real, indicating that the man doesn’t live a normal lifestyle.
  • There are numerous shots of a car, which highlights the genre of action as car chases are iconic to crime/gangster films.
  • The sound begins to builds pace, setting a feel of action. We see a few action shots of a man, either in an argument or fight, signifying confliction between groups or people. This indicates the idea of group rivalry, which is often portrayed within a crime/gangster genre.
  • The character tells his partner that he is a hit-man, followed with shots of him with weapons. This again signifies crime and also that there is relationships within the storyline. Relationships can suggest complications or restrictions.
  • There is a long shot of a helicopter, which changes to a high angle shot of a city. The shot then changes to a mid shot of Chev fighting with someone on the helicopter, indicating a dangerous edge.
  • The music then changes where the credits begin on a yellow background highlighting the main actors and the name of the film.
  • The trailer ends with a mid shot of the main character, this then jump cuts to close up shot of the man looking directly at the audience signifying his relevance to the film and also his dominance as his stare creates an uncomfortable feel. The character then repeats back to the beginning where he says ‘’my name is Chev Chelios’’ building a climatic feel to the audience, intrigued to find out more about his character.
  • The trailer finally ends with websites, production logos and distribution logos which slide in and off of the screen which may connote an idea of running, highlighting the character, who is a hit-man.
Link to trailer http://www.youtube.com/watch?v=uEXsOqdzYhE

Sunday, 26 September 2010

Planning for our Genre

We contemplated all of the possibilities of genres that we could do for our trailer and as a group decided upon the crime genre. We made a chart of all the possibilities and limited them down to our most favourite.



The possible genres that we chose were, horror, thriller, romance, rom-com, drama, psychological thriller and crime and gangster. After a lot of consideration, we chose crime and gangster as our genre as we believed that it is thoroughly different to everything else, media related, that we have done. Furthermore there are many possibilities with the storyline, so we can think of multiple plots for the main narrative and then adapt for our trailer. As we have decided upon the crime genre, i looked up the typical conventions to ensure that we create a realistic piece:

Criminal and gangster characters

Underworld figures

Highlight either the rise or fall of a particular criminal

Gangster films are often catagorised as film noirs

There is often drug abuse portrayed in the film

Violent props, such as guns, knifes etc

Car chases/ chases in general between groups that have rivalry

Friday, 24 September 2010

Sin City Trailer

Sin City Traler Analysis

Sin City Trailer Analysis

• The trailer begins, like the other trailers, with a distribution logo ‘Dimension Films’ and ‘Troublemaker Studios’. Troublemaker being relevant as founded by Robert Rodriguez and also director of Sin City.
• This leads to a cartoon image of one of the characters with the name ‘‘Marv’’. The picture is in black and white, following on to the same image of the real character which also has a black and white contrast too. The black and white imagery may reflect the idea of shadows, giving an eerie sense. The man is lighting a cigarette, which is conventional of how crime characters are portrayed. Additionally, the cartoon images may suggest an unrealistic edge to the film, this can relate to Baudrillard’s theory of simulacrum, where reality is blurred. The cartoon imagery is intertextual to the orientation of Frank Miller’s series of comics, and may also reference back to the poster where the characters are in squares, creating a comic like image where the stories lead on to one another.


• As the trailer builds up there is a non-diegetic, mysterious and slow music which also sounds action based. There are a few banging sounds which can connote guns.
• The shot of Marv dissolves to an image of a woman, where there is colour illustrated.
• There is then a quick, long shot of two police cars; the shot doesn’t look real, almost as though it’s a cartoon reflecting back to the narrative being unrealistic. The cars are outside, where we realise that it is night, this can connote crime as depicted in the dark so nobody can witness.
• There is then a flash to the ’Marv’ character, who is in a dark room, next to bright red bedding, he is looking at a character laying on a heart shaped bed , whilst holding her hand. As previously mentioned, the two colours of black and the red are iconographic of death.
• This is followed by an establishing/ crane shot of police-men running up some stairs, we get an insight into the character as we realise that he is a fugitive. Marv blows the police up, leaving the audience inquisitive toward the narrative.
• The shot then fades to black, and we meet the next character.
• The introduction of the character again begins with a cartoon image and with the name ‘’Hartigan’’ on the screen.
• The character walks through the doors into a pub, where we see a female dancing, it flashes to the man where there is a close up of him looking mysterious as he looks around indicating the crime aspect again. Additionally there is a voice over saying ‘’We need to get out of here’’ suggesting this further. The voice over sounds echoed, which almost gives a scary feel as it can reflect being unaccompanied.
• Next there is a cut to an introduction of a fierce looking character, ‘Dwight’, which dissolves to a mid shot of a man holding a gun.
• The shot fades to black where we see another mid shot of a female character, where the background is misty, connoting an eerie sense. The character looks innocent as she is wearing crosses that stand out. The character is small compared to the majority of the shot indicating her innocence further.


• The dissolve transition may indicate that the separate stories interlink with one another.
• There is a mid shot of the dependent looking girl, which zooms in to her face as the woman says ‘’helpless little girl’’ signifying her vulnerability further. Additionally, she looks younger than most of the other characters being portrayed, signifying her purity in comparison to them.
• There is a close up shot of a sword, which indicates further the significance of the weapons to the story.
• There is the indication to the rain again, which is a common motif within the ‘Sin City’ products that I have analysed highlighting a suppressive feel to the atmosphere. We see Marv again, where the camera slowly pans up him. The camera then cuts to a character holding a gun, which then quickly cuts up him, perhaps indicating that he is a distorted figure within the film. The camera focuses on his face for a while, with him looking directly at the camera, giving him a fierce and dominant persona.
• There is then a shot of a car, where we see the people in it; it zooms in to one character that is cut up, suggesting violence again.
• Following this there is a long shot of a group of people and a character facing them. At this point the voice over says ‘’Sometimes I miss killing a whole lot of people’’. The character is pointing a gun at another character. The majority of people in the shot appear to be men; however the one he is aiming at is a woman, this may signify the idea of women being defenceless in comparison to men. This is indicated further as there is another man touching her, either protecting her or additionally violating her, building to the sense that women are supposedly more vulnerable.
• There is a change in scene to a shot of a character shooting a car. There is a slow pan, with an extreme close up of the gun, suggesting its fundamental role within the film.
• There are two indications of relationships within the story, which may suggest some form of hold back, or help with the other characters. This again links to Propp’s idea of the majority of narratives including a relationship, or a ‘’prize’’.


• There is then a line up of shots containing the actors and their name. The writing is a similar font to the ‘Sin City’ sign at the end of the trailer. The writing is red, and looks abraded; some of the letters look as though they are gun shots. The deformation effect to the writing suggests a portentous indication to the film.
• There is then a few action shots, one where there is a female character, who throws a weapon, she is wearing dark clothing and has a leg showing, suggesting that she may be a seductive figure, like a lot of the other women, in the trailer, are indicated to be.
• There is a cartoon version of two characters previously shown in the trailer accumulating to the reflections of Miller’s comics. Additionally there is an unrealistic shot of a character with a yellow substance on his hand.
• There is some more indication of crime, when there is a long shot of a police car and a character jumping through the window. The only colour in the shot, that doesn’t have a black and white effect, is red; this is suggested a lot through the trailer, being representative of blood.
• There are some more shots of actors within the film that may appeal to some people.


• The trailer penultimately finishes with a low shot of a character, where the camera is looking up at him; the atmosphere looks foggy around him, which may connote a forbidding persona.
• The trailer ends with a crane shot which pans around an illuminated city; the lighted buildings can suggest a range of people, highlighting the different stories. ‘Sin City’ transmutes from the city, with red lines down the screen, which looks like blood. The ‘Sin City’ title then turns to red and ‘Coming Soon’ emerges on the iconic raining background



Tuesday, 21 September 2010

Sin City Poster Analysis

Sin City Magazine Analysis



  • The characters on the magazine look as though they are all in different situations, such as the fact that they are all in different positions and looking in different ways, indicating that there is a thriller sense, as the storyline may be difficult to follow. Additionally the fact that they are all holding weapons suggests that the genre of the film may also be crime/action.
  • The characters have been individually placed on the magazine, this may indicate that there is more than one story to follow. This could be seen as a postmodern element as, like Pulp Fiction, it includes the connotations of a non linear narrative, which is messing with the conventions of film.
  • The pathetic fallacy of the rain in the background builds up an oppressive and foreboding feel to the storyline. This is also portrayed with the low key lighting and little ambient light shown.
  • All of the characters are wearing black, this may suggest that they are hiding from something or someone. All the men seem to be covered up whereas the women have some body showing, suggesting that they are more vulnerable characters, this is a typical stereotype that is indicated.
  • At the bottom of the magazine, there is a film strip with a range of different movies on, this may attract the audience to buy the magazine if they like the other films. This seems even more so as the films being portrayed on the front cover are all mainly the same genre of action, such as 'Sin City', 'Batman' and 'Spiderman'.
  • The tag line indicates what is included inside the magazine, ''The best movie news, reviews, interviews and DVD''. To ensure that our product is realistic, we should ensure that we do something similar to follow the conventions of real media products. Again with the price,date and barcode added.
  • The 'Sin City' title contrasts with the dark background, making the film being depicted clear.
  • Above the title of Sin City, 'Bruce Willis' is printed, attracting people to watch the film and additionally buy the magazine as he is a well known actor.


Kill Bill Trailer Analysis

Link to the video: http://www.youtube.com/watch?v=AjDKhqW5vGg&feature=related


The trailer begins with the distribution logo, Miramax.

There is a shot of a plane which then fades to black. The non-diegetic, music begins, which is based upon an upbeat record, this may indicate the genre of action.

The next few shots contain text which is yellow, an iconic colour to the film as it is portrayed a lot throughout, such as 'The Bride's' outfit. The writing presents the film, by promoting that it is a ‘’Quentin Tarantino’’ production and that it is his fourth film, fading to black.

There is a shot of somebody vigorously opening a car boot. The person is disguised as they are wearing a helmet- The mystery figure may relate to the crime genre as the character is hiding their identity. The shot then fades to black leading to the next shot of a gang of people slowly walking with weapons, this signifies a danger element.




Next there is a mid shot of the character riding a motorbike. So far in the trailer, there has been a few modes of transport, suggesting that people are coming together, or indicating that the storyline is based upon people fleeing.

We then see a long shot of the gang of people in long overalls walking through a crowded room. This shot then changes to a quick pan across to the character in yellow. The helmet has been removed which at this point, we realise that the character is a woman. This goes against stereotypical conventions as it may be seen as unfeminine to ride a motor bike. This is defeated however with her long hair making her seem feminine and, although the clothing is masculine, it is tight and can be seen as seductive.

The camera slowly zooms in as the bride turns around. After turning, the music ends from the build up to a more fast pace non-diegetic music. The change in music may connote the discovery of the character and her significance to the storyline.

There is then a shot of the yellow text on the black background, implying who the actor is, ‘’Uma Thurman’’.

This is followed by several shots of swords, one of them being an extreme close up, referencing that it is an important prop to the film. Meanwhile, there is diegetic sound of the people fighting.


There is a shot of Lucy and ‘The Bride’ outside, where it is snowing, the atmosphere and the scenery almost looks fake, which inflicts its postmodern elements of it being unrealistic and can add a humorous effect to it.

This is followed with a shot of a man practicing with a sword in a dark, compact room, adding to the violence. It also juxtaposes with the previous shot where the characters are fighting outside, initiating the idea that the film is packed with action.

There is a close up reaction shot of the bride, where her appearance looks disarrayed as she has a cut on her face and her hair is messy. She stares away from the camera, with an anxious expression, connoting that she has been fighting.


The trailer then cuts through a variety of actors in the film, which are transitioned to a negative contrast. This creates synergy as the same images are shown on the poster. The negative colours also make the film look unreal, again referencing to postmodern facets, as suggested, that films are becoming less realistic.

There is then some more action followed with an extreme close up of the brides eyes as she is looking around, this again makes her seem as though she is cautious as it appears she is looking for someone.

The non-diegetic music then slows down as the camera zooms up the woman, and emerges to a crane shot, where there are people crowded round her in black- the black clothing refers to a disguise again indicating the crime genre. The camera being above the character may suggest that she is inferior as it is positioned looking down at her. Additionally she is standing on glass, that is easily breakable, highlighting that she is the least dominant. This image is soon subverted, when there is a mid shot of her face with a determined expression where she pulls her sword up highlighting her confidence as the people fear away. The sword is pulled up across her body connoting that she is protected.




In between the next few shots of action, there is more text implying the release date. The text is on just long enough to read, the action shots are quick, suggesting that she two, is fast at fighting, which is also implied as there is a quick shot of her jumping across the camera. Furthermore, the prompt camera movement, from shot to shot suggest the action side to the film.

To finish the trailer off, there is dialogue between The Bride and Lucy, They are the main focus of the shot, whilst there is a blurred depth of field suggesting that they are important .


Monday, 20 September 2010

Kill Bill Poster Analysis



The character's are in a thin strip which may connote the theme of swords.
The 'Kill Bill' title also has a line through it indicating a knife theme again.
The colours are like the magazine, which has iconographic colours of death, black and red. The yellow colour behind the characters reference to 'The Bride's' outfit.
There is the noticeable name of Quentin Tarantino, which may attract people if they like his films.
The date of release is at the top of the poster, ''This October, Go for The Kill'' which is ambiguous and leaves the audience intrigued and references to the synopsis and also the title of the film.
The Bride is holding a sword across the other characters on the poster indicating that she is superior over them and maybe suggesting that she has killed them. Furthermore, she is higher than all of them, which again signifies this.
The title looks distorted, and almost faded indicating a portentous feel toward the people, or to the storyline, this may refer back to Propp, who suggests a struggle. Also, the fact that there are other characters portrayed on the poster, who also have weapons, may signify that there is a complication, again relating to Propp.
The Bride is the only character on the poster who is looking directly at the audience, this suggests her significance to the film.
The characters are in a black and white contrast which gives the characters almost an evil edge as they have illuminated faces and dark hair.


Kill Bill Magazine




  • The magazine cover is similar to the DVD case, in the way that ‘The Bride’ is holding a sword, creating synergy. The sword may suggest that she is protected indicating her dominant persona.
  • ‘The Bride’ is standing in the middle of the page and almost as tall as the page, suggesting that she is significant.
  • The character is wearing yellow, making her stand out, particularly with the white background, which looks plain but highlighted with the outfit brightening the front cover and making her look confident.
  • There is blood through the title, which looks like a sword has gone through it, indicating a reference to the synopsis.
  • There is also blood located around the front cover, signifying parts of the storyline.
  • The colours of the title are black and red which are iconographic colours of death.
  • The woman is looking down slightly, signifying that she is dominant; this is also signified as she is dressed provocatively, accumulating the idea that she is superior, such as her top being slightly undone, and tight clothing.
  • The names of the actors are highlighted in red above the title of the film which may entice people in if they are familiar with the actors.
  • The sword and the costume indicates the action genre.
  • 'The Bride’s' facial expression is blank and is looking straight at the audience indicating a serious and inquisitive sense.
  • The character's posture looks laid back, as one arm is behind her back making her seem as though she is slouching. She also looks ready for action as her other arm is in front of her body with the sword, and her stance makes it seem as though she is about to move.
  • I have notified permeable conventions of magazines and have figured these main features:
  1. Bold masthead- The 'Empire' logo is a recognizable symbol. It is tall and bold, The red is a bright colour that can be noticed.
  2. Subtitles/slogan – ''It's bloody genius! And we've got the full gory story!''. This is a catchy slogan and will draw people in, if they want to check the story line before watching the film.
  3. Something to draw the audience in- For example ''196 pages'' or fifty top movie moments.
  4. USP(Unique Selling Points) – such as in this case the free gift ''The UK's best DVD mag free inside'

Friday, 17 September 2010

Shaun Of The Dead Trailer

Shaun of the Dead Trailer Analysis

• From just the title and the first few seconds of the trailer, there is an obvious pastiche of ‘Dawn of the Dead’ signifying the film’s postmodern elements. Additionaly there is not much reality being portrayed, this depicts Baudrillard’s theory of hyperreality- particularly with the idea of zombies.

• The trailer begins with a serious edge to it, with a voice over and quick flashes of news reporters. There is diegetic sound of the reporters talking and a high pitched sound in the background, making it seem horror like.



• In between the news reporters there are quick long shots of the zombies and some of people giving an insight to the narrative.

• There is use of depth of field with an image of an ambulance from the inside of car; the car obstructing the view may suggest a sense of safety.

• When we meet the two characters, we realise the genre is also a comedy as they react to the zombie in a humerous way. This is a mid shot with a slow zoom focusing on them.



  • The zombie shot maybe implicates Levi’s Binary opposition theory, where there is a clear shot of the door, juxtaposed with the next shot where it is of Ed and Shaun, in the house fearing back. This indicates freedom and entrapment.

    • This is followed with a range of quick shots, the quick shots can connote action.

    • There is then a reaction shot of Shaun and his girlfriend which zooms in to their faces at the point when Ed’s phone rings indicating the comedy side, the colour lightens and darkens, which appears to happen in quite a few shots, where it almost looks as if it is a camera flash, this may connote they are under watch, hence the zombies.

    • The rule of three is then indicated when Ed and Shaun are looking through the records, the zombies in the foreground, and them in the background of the frame and scenery in the background.

    • This trailer relates to Vladmir Propp’s character type theory, where there is the villain, the zombies, the hero, which is Shaun, and his helper being Ed. Shaun is particularly indicated as the hero in this trailer, when there is a low shot, where he is tall over the camera position, indicating his superiority, furthermore there are a few tracking/ action shots of him killing the zombies.


• The trailer is in a non linear format, this is indicated with the different shot types and different scenes continued with another shot breaking them up.

• There is shot of Shaun looking out of a letter box, which again indicates entrapment.



• There are reaction shots of the characters involved in problems, indicating, Propp’s function theory of there being a ‘’complication’’ in the story line.

• The end of the trailer signifies the comedy aspect again, where there is a change in the action music, to more uplifting music, which is also intertextual as the music is also in the film.

• There is then a black background with the ‘Shaun of the Dead’ title in a distorted font followed by ‘coming soon’.

• At the bottom of the shot, there’s then the distribution signs and logos, which we must ensure to add to our trailer as it gives it a veri-similitude edge.

Poster Analysis

• Shaun is the furthest forward and tallest indicating that he is superior.

• The red and black are iconographic of death.

• Shaun Ed and Liz are in the middle, with the zombies around the outside, suggesting their significance, or that they are trapped.

• The title stands out and looks distorted, it is the same as on the trailer creating synergy.

• The names of the actors are at the bottom, influencing people to watch if they like the actors.

• There is a quote at the bottom, encouraging people to watch as it suggests that it is a likable film.

• Shaun is holding flowers, referencing the romantic side, they’re all holding weapons, this may link with Propp’s functions of media texts, where there is a romantic side, where the hero gets a prize, being Liz.

• The clothes that the characters are wearing signifies that they are ordinary people, such as Shaun wearing work clothing and Liz and Ed wearing casual clothes.

• There is an indication to the genre at the top of the poster, ’A Romantic Comedy. With Zombies.’

• At the bottom there is a pun, saying ’This September, aim for the head’ signifying the narrative of defeating zombies, and also, suggesting that the film will be the ‘’head’’ of the cinemas.

• There are distribution logos at the bottom such as ‘’Rogue’’ being a distribution and production company.

• The actors names are at the bottom of the poster, luring people in if they recognise the names.





Thursday, 16 September 2010

Postmodernism

Postmodernism

Postmodernism is a fairly new concept that emerged around the mid 80s. The concept can be based upon a range of areas, such as art, music, film, literature, sociology, communications, fashion and technology.

Theorist, Baudrillard, suggests that what we see on the telly is only one version of the event, and the version of the story that we choose, is our winning story. For example, September the 11th, for the majority of people, was only witnessed on the television; therefore, we only believe what we have seen on the telly, without witnessing the trueness of the event. Baudrillard calls this concept hyperreality or simulacrum, which is the inability to distinguish realty from the media, or it’s replacing image. Another example of this would be in ‘The Matrix’ where there are two worlds, the one that appears real, is in fact the fake one, making people question what’s real. Additionally, ‘Pulp Fiction’ is considered a postmodernist film as it messes with the conventions of modern films. The non linear narrative is not traditional and furthermore it is difficult to distinguish the actual genre of the film as the conventions vary. Postmodernists tend to go against normal conventions by using intertextuality and making pastiches, where they play around with the concept of hyperreality and break the rules of realism. For example in ’ Pulp Fiction’, there is intertextuality when Butch is choosing a weapon, linking to ‘Texas Chainsaw Massacre’.

Wednesday, 15 September 2010

Goodwin's Theory

Goodwin created a narrative theory from looking at media products. Although he focused on music videos, we can adapt and try to relate it to our trailer. He concluded with eight main stages of narrative, these are:

1/ A relationship between the lyrics and visuals

2/A link between music and visuals, either indicating the title or contradicting it with the lyrics

3/Genre characteristics, the characteristics are portrayed when the genre is identified- for our trailer, we should be thinking of the conventions of our chosen genre

4/Intertextual reference, we could be thinking about including other texts being portrayed in our production

5/Notions of looking, such as male gaze, often women are looked upon asif objects

6/Voyeurism, direct gaze, looking at artist and insights to their life

7/Demands of the record label, in our case a trademark reflecting our trailer

8/Performance based/ narrative, this can relate to our trailer, whether it's from a linear perspective or fragmented

Vladmir Propp












Vladmir Propp analysed over one hundred folk tales, in which, interpretating eight different character types. This is useful to identify characters in media productions and realising their role.
1/ The Villain


2/ The donor (preparing the hero, by giving an object or significant information)


3/ Helper (Helps somewhere on the quest)


4/ Princess or prize ( quite often received by the hero, or maybe the victim)


5/ Her father ( Who ives the task to the hero in the first place, or identifies hero)


6/ The dispatcher


7/Hero


8/False hero

This is useful today as this theory can be noticed in recent productions. An example of where this can be identified is in Hot Fuzz, where there is a hero, Nicholas Angel, who distinguises the cause of the high death rate. The villains appear to be a high majority of the local people living in
Sandford. The helper can be seen as Danny Butterman, who enthusiastically
helps PC Angel.

















Vladmir Propp also developed a theory on narrative functions of texts. This includes:

  • Preparation
  • Complication
  • Transference
  • Struggle
  • Return
  • Recognition

These functions can relate to many media products and can be recognised within different films.

Levi Strauss, Binary Oppositions

Levi Strauss

Strauss proposes the theory of binary oppositions which we can relate to many texts, this may be useful when constructing our own trailer as we can develop similar ideas. Binary opposites are the differences between two groups, such as young and old, entrapment and escapism, good and evil etc. There is quite often a mockery toward one of the oppositions, such as black and white - black most often portrayed as the inferior group, whilst the white opposition overpowering them. An example of young Vs old would be Levis ''Pool Hall'' advert:

Introduction

We have decided to produce a trailer for the beginning of a film; this will also include ancillary products, being a magazine and a poster. In order to understand the conventions and produce a realistic set, i will be analysing different trailers. I have resulted in researching different genres, because we have only recently decided to create a trailer, therefore we have not yet decided on a specific genre.

Thursday, 15 July 2010

Evaluation

In what ways do your products use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main ancillary texts?


Friday, 9 July 2010

Out-takes



This is our finished video for our chosen song. This exercise has helped us to notice problems in which will need to be avoided when it comes to making other videos. An example of this would be when we see the image of the wrong character in the mirror, therefore we must ensure that we focus in more detail with what is placed in the frame. Although we faced problems, we are happy with the final progress made.

Friday, 2 July 2010





This is our finished idea for our digipak that we created on Coral. We tried to ensure to maintain synergy throughout, such as making the CD case similar to the poster and maintaining motifs to make the video, poster and digipak fluent to one another. In doing this we kept the polka dot background, used the colour of red and used similar fonts.

  • The front of the digipak contains the same image of the character on the poster and on the back of the case. There is only a corner of her head used and a think bubble to suggest the name of the album, 'Tropical Brainstorm'.
  • The font of the title is the same as on the poster. We used the colour pink to make it seem more girly as we noticed that the black background did not indicate this and was perhaps boring without colour added.
  • We kept the same handwritting font as on the poster. This reflects a single female artist, and is like an autograph. An example of how this may be iconographic to independent female artists is the similarity of Duffy's CD cover, where there is also the same effect of her name looking like it is hand written.











  • The back of the case is the same idea as on the poster of the old fashioned character and the present time one.
  • We have kept to conventions by adding a barcode to the digipak.
  • The same font and colour is used again on the ''Thank You'' and is fluent with the kiss on it which is also on the back of the CD case.
  • To replicate the song that we are doing, 'In These Shoes', we have added an image of the shoes that will be shown in the video, reflecting synergy again. The Shoes are also red, following the motif of red shown throughout. this will be the colour of the lipstick, nail varnish and shoes in the video.

Tuesday, 29 June 2010

The Mise-en-Scene will have to fit our video that we are creating. We have taken photos of equipment that we thought might be appropriate in the bar/club scene. The lights will also determine the lighting of this scene.

In creating our poster, we compensated a range of ideas and chose the best suited. We want our video to be based in two separate eras, therefore we took two pictures of the main character. One photo looking as though she is based in the 1900s, as we wanted her to look like a flapper, and one from modern times.


We then began to create a poster for our song/video on Coral. We changed the contrast of the older looking photo to black and white. After this we split the pictures so that we had half of each face and placed them on to our poster; this signifies the character in the two separate times. We changed the background to polker dot as it gives a retro edge, again fitting with the old era we are trying to present. We made the fonts red as it fits with the colour of the shoes in the video.

This is our final outcome:



Friday, 18 June 2010

In These Shoes? - Kirsty MacColl

This is our storyboard that we planned before we filmed our final piece to help us keep an understanding narrative throughout. Although we changed some of the shots, we stuck to the main idea of the plot, which we felt helped us as we had already planned the shot types etc.














http://www.youtube.com/watch?v=pjvaqVAFuLI , We chose 'In these Shoes' by Kirsty MacColl to create a music video which will last for one minute. These are our basic planning ideas so far:
  • The beginning music lasts for twelve seconds before there is any singing, we thought that a slow pan across some make-up and onto a mirror was a good idea to gear the video toward the female gender and to suggest that she is getting ready to go out, as later on in the track we thought of setting the video in a bar.
  • Additionally, we had an idea of a girl walking down the landing who has just got out the shower, then using match on action to ensure the shots link, this will lead from the landing to the bedroom. The camera will focus on her entering the room, however she walks past the camera, in which we see the second female character doing her make up. There will be various shots of the girl lip syncing. In doing this, there will be over the shoulder shots, where we see her in the mirror, mid shots of her face, and panning over the make-up.
  • We want to base the scene in a club, as the song mentions a bar. We have thought of several possibilities once she is located there, such as various shots focusing on the character's shoes, where the heal changes colour.
  • At the very beginning of the song, there is a guitar strum, we thought it was a good idea to have someone strumming a guitar to show more understanding of timing. The guitar will then be seen in the girl's bedroom, to show its relevancy.

The Killers, Sam's Town, Read my Mind and Day and Age, Human-Video/Poster Analysis





















The Killers Poster
• The title is bold and the circles in it are iconographic of the band, as shown on the CD case.
• There is an image of the CD cover placed on the front, this is a similar idea to ours as the female artist was on the cover of the digipak and she is also on our CD case.
• There is a picture of the band, the background is similar to that of the ‘Sam’s Town’ album case, reflecting more of their products, which carries out synergy.
• The background is dull; however, the title brightens it up. The red is also shown on the Sam’s Town CD case on the title.










































The ram handle bars on the bike reflects the inner part of the CD case where there is an image of a ram. This carries out synergy as there are similar images being portrayed.
















The name of the album is in the background, which is shown in a range of different shots.












The conventions of indie bands usually consist of images of the band and instruments, normally playing together. In our video we will ensure to follow similar conventions, however conventions that fit our genre of music.












The red light is a common motif with The Killers’ videos and also , links with the colour of the Sam’s Town title on the CD case.