Audience Research

This is a video that we created, using a flip cam, where we asked people appropriate questions in order to produce a likeable trailer and to create an idea on people's thoughts toward the horror genre.




We Produced pie charts so that it is easier in noticing people's preferences in how a trailer should be presented. This, we can look back on and ensure that we create a piece appropriate to fit people's favoured answers to the questions. We also asked the teenage audience as this was a similar target audience that we are aiming for, being certified an 18. We considered the demographics being an 18, as we found that it would be the most appropriate for the horror genre as we were aiming it to hold disturbing scenes for the film. The certificate was what we considered toward the film as a whole when we were thinking of the full synopsis, however the trailer may not reach the expectations of an eighteen based film as it is only a short conception of it.






The questions that we asked for our audience research were:

1. How high would you rate horror films out of ten?
2. If you were to watch a horror film, which would be your preferred genre?

• Slasher
• Paranormal
• Recluse
• Murder
• Kidnapping
• Monster

3. Do horror films usually scare you?

• Yes
• No

4. How often do you watch horror films?

• Weekly
• Fortnightly
  
• Monthly
• Less than monthly
• Never

5. What was the last horror film you saw?

6. If you liked this film, why?

7. How did you find out about this film?

• Trailer
• Poster
• Review
• Internet
• Friend
• Other

8. Do you think that trailers are essential in advertising a film?

• Yes
  
• No

9. Was the last trailer you saw informative about the plot?