Poster Analysis

• Shaun is the furthest forward and tallest indicating that he is superior.

• The red and black are iconographic of death.

• Shaun Ed and Liz are in the middle, with the zombies around the outside, suggesting their significance, or that they are trapped.

• The title stands out and looks distorted, it is the same as on the trailer creating synergy.

• The names of the actors are at the bottom, influencing people to watch if they like the actors.

• There is a quote at the bottom, encouraging people to watch as it suggests that it is a likable film.

• Shaun is holding flowers, referencing the romantic side, they’re all holding weapons, this may link with Propp’s functions of media texts, where there is a romantic side, where the hero gets a prize, being Liz.

• The clothes that the characters are wearing signifies that they are ordinary people, such as Shaun wearing work clothing and Liz and Ed wearing casual clothes.

• There is an indication to the genre at the top of the poster, ’A Romantic Comedy. With Zombies.’

• At the bottom there is a pun, saying ’This September, aim for the head’ signifying the narrative of defeating zombies, and also, suggesting that the film will be the ‘’head’’ of the cinemas.

• There are distribution logos at the bottom such as ‘’Rogue’’ being a distribution and production company.

• The actors names are at the bottom of the poster, luring people in if they recognise the names.